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Using Pinterest to draw in readers

June 12, 2017

Are you well-versed in the world of Pinterest and its use as a brilliant marketing tool for your blog posts? If so, this post is not for you. If you’re a newbie and are looking to grow your blog via Pinterest, read on! I’ve got some super easy tips that could help you catch the attention of your ideal audience. I’m going to try to keep this as fool-proof as I can, but if you’re looking forward to more content like this, do let me know in the comments!

1. Pinterest is not Tumblr.

This is the first thing you need to learn in order to unlock the full potential of pinterest. Rather than using Pinterest as a place to gather information for yourself (such as recipes and DIY projects), use it as your own personal search engine. Kind of like Google, but so much better. The first thing you will need to do is transform your Pinterest to a place where your ideal audience can find your content, and then find some more of your content. Here’s a little excercize:

What is your blog about? Jot down all of the themes that can be found in your posts. For me it’s themes like mental health, mindfulness, happiness, physical health, productivity, well-being, and relationships. What you’ll notice is that all the topics I cover on my blog can be easily related to each other. This is super important, because if a reader is hooked on one of your posts, they’ll probably be interested in reading more of them! So, narrow down your niche a little bit, and find a way to cover the majority of your topics with an umbrella term.

Now that you’ve recognized your terms, create Pinterest boards using those words. Pin each of your posts onto the corresponding board (more on this in a second). Then you can go on and search for similar pins for other fellow bloggers and fill out your boards a bit so that readers can easily recognize what they’re searching for.

 

2. A picture is worth a thousand words.

Pinterest is a visual search engine, and your biggest hook and strongest weapon should always be the photo your pin to your Pinterest board. You want to make sure that the image you put out there will be concise, nice on the eyes, and will clearly tell the reader what they’ll be clicking on. An amazing tool for this is www.canva.com. Canva is free for basic use, and nobody is paying me to say this (although I wish, hit me up Canva!) but it has been an absolute life-save for my blog. At the top of the website just click on “Pinterest graphic”, pick out one of the super cute templates (the ones toward the top are free), and replace the photos and text with your own information.

 

 

Once you’re done with that part, you should have a super pretty photo that makes a clear point of what your blog post is about. When you head to pinterest to pin a photo from your blog post, this should be the one you choose. Here’s one I quickly made for the purpose of this blog post, but if you scroll through my other posts, you’ll see that these photos are a very common occurrence on my blog!

 

3. Descriptions will take you far.

One thing I never thought of before, that has been such a huge help in my Pinterest journey, is changing the descriptions under my pins. Click-baiting is controversial, but as long as it isn’t misleading – it can be a huge help. Change the description under your pin to something that you would search for if you were looking for content like yours. That’s my biggest and easiest advice, and something a lot of people forget to do.

4. Remember to be patient

Pinterest is an incredible tool, but it doesn’t work over night. The good thing about it is that is has long-term marketing effects. I still get surges on blog views on posts from a year ago. The right people will find your blog posts with time. Of course, it’ll definitely help you to make friends with similar interests on Pinterest – that’ll be an awesome way to get your posts out there.
Hope you enjoyed this! Please let me know if you have any questions.

Until next time,

Srna

work

How to stay productive while working from home

December 2, 2016

Working from home can be a dream come true, especially if you’re in a creative industry and love your job. One of the hardest things I’ve found, is finding a way to stay productive. When you’re not tied to a strict schedule, it can be very hard to get out of bed each morning. Here are my tips for staying creative and productive while working from home.

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1. Wake up at the same time each morning.

If you want to sleep in until 10, then go ahead and do that – but when that alarm goes off, it’s crucial that you get out of bed. Get dressed immediately, brush your teeth, do whatever you do in the mornings. The key is to get out of sleep mode and prepare your body for a day of work.

2. Keep your room tidy.

Keeping your room tidy is essential when it comes to creativity. Make your bed, pick up the clothes off the floor, and clean up your desk area. Cluttered rooms result in cluttered thoughts, and with you being your own boss, you want to stay as organized as you can.

3. Have a designated work area.

If you have an office in your home, that’s absolutely amazing. If not, make sure that you have a desk in your room. Having a comfortable and designated work corner will allow you to concentrate on your tasks for the day, rather than your surroundings.

4. Create a calming / creative atmosphere. 

Your room is clean, your desk is tidy, you’re ready to get cracking on some work. Go ahead, light some candles, open the binds, put some music on. If you can concentrate with lyrical music, awesome. If not, find an instrumental playlist on Spotify and jam out to some cool sounds while you’re typing away.

5. Use notebooks and journals. 

For me, notebooks and journals are essential when I’m working from home. I jot down thoughts, ideas, to-do lists. They keep me on track with my tasks without distracting me from my work.
Plus, is there anything better than crossing tasks off of a to-do list? No. There isn’t.

6. Stay hydrated and take snack breaks.

While most of us drink coffee while we work, make sure that you have a big glass of water on your desk as well. Staying hydrated will help keep you concentrated. When you feel peckish, make sure to eat your snack or meal in another room. This creates a further distinction when it comes to differentiating work space and living space.

7. Set an “end of the workday” time. 

It’s extremely easy to get caught up with work if your job is on the internet. Make sure that at a certain time you consciously stop working. Whether that’s 3, 4, or 5pm – that’s up to you. Once your work day is over, either get out of the house and socialize, or slip into something more comfortable and watch Netflix. Whatever floats your boat!

I hope these tips help you out! I have been working from home for a while now, and I know how difficult it can be to stay on track, and how easy it is to just crawl back into bed some days. Just remember how fortunate you are to be doing something that you love, and you’ll get into a productive and creative routine.
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Do you work from home? Have any other tips? I’d love to read them in the comments!
Srna

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