Are you well-versed in the world of Pinterest and its use as a brilliant marketing tool for your blog posts? If so, this post is not for you. If you’re a newbie and are looking to grow your blog via Pinterest, read on! I’ve got some super easy tips that could help you catch the attention of your ideal audience. I’m going to try to keep this as fool-proof as I can, but if you’re looking forward to more content like this, do let me know in the comments!
1. Pinterest is not Tumblr.
This is the first thing you need to learn in order to unlock the full potential of pinterest. Rather than using Pinterest as a place to gather information for yourself (such as recipes and DIY projects), use it as your own personal search engine. Kind of like Google, but so much better. The first thing you will need to do is transform your Pinterest to a place where your ideal audience can find your content, and then find some more of your content. Here’s a little excercize:
What is your blog about? Jot down all of the themes that can be found in your posts. For me it’s themes like mental health, mindfulness, happiness, physical health, productivity, well-being, and relationships. What you’ll notice is that all the topics I cover on my blog can be easily related to each other. This is super important, because if a reader is hooked on one of your posts, they’ll probably be interested in reading more of them! So, narrow down your niche a little bit, and find a way to cover the majority of your topics with an umbrella term.
Now that you’ve recognized your terms, create Pinterest boards using those words. Pin each of your posts onto the corresponding board (more on this in a second). Then you can go on and search for similar pins for other fellow bloggers and fill out your boards a bit so that readers can easily recognize what they’re searching for.
2. A picture is worth a thousand words.
Pinterest is a visual search engine, and your biggest hook and strongest weapon should always be the photo your pin to your Pinterest board. You want to make sure that the image you put out there will be concise, nice on the eyes, and will clearly tell the reader what they’ll be clicking on. An amazing tool for this is www.canva.com. Canva is free for basic use, and nobody is paying me to say this (although I wish, hit me up Canva!) but it has been an absolute life-save for my blog. At the top of the website just click on “Pinterest graphic”, pick out one of the super cute templates (the ones toward the top are free), and replace the photos and text with your own information.
Once you’re done with that part, you should have a super pretty photo that makes a clear point of what your blog post is about. When you head to pinterest to pin a photo from your blog post, this should be the one you choose. Here’s one I quickly made for the purpose of this blog post, but if you scroll through my other posts, you’ll see that these photos are a very common occurrence on my blog!
3. Descriptions will take you far.
One thing I never thought of before, that has been such a huge help in my Pinterest journey, is changing the descriptions under my pins. Click-baiting is controversial, but as long as it isn’t misleading – it can be a huge help. Change the description under your pin to something that you would search for if you were looking for content like yours. That’s my biggest and easiest advice, and something a lot of people forget to do.
4. Remember to be patient
Pinterest is an incredible tool, but it doesn’t work over night. The good thing about it is that is has long-term marketing effects. I still get surges on blog views on posts from a year ago. The right people will find your blog posts with time. Of course, it’ll definitely help you to make friends with similar interests on Pinterest – that’ll be an awesome way to get your posts out there.
Hope you enjoyed this! Please let me know if you have any questions.
Until next time,